Radio advertising with XL could not be easier. Radio is a medium that is listened to 24 hours a day, 7 days a week and 365 days a year.

Our potential audience is in excess of 450,000 adults in the demographic 15+ age group. We estimate an audience reach of 55% and average listening of nine hours per week.

The Asian community are avid radio listeners and if you go into any Asian household at any time of the day, you are most likely to find the radio switched on.

Targeting Audiences

Radio XL is an energetic radio station that is able to access the young, free spending Asian teenager, the upwardly mobile, young Asian couples with young Asian families, the well established Asian in the business community and the hard-working Asians in factories and businesses throughout the region. Whether it be the Bollywood Classics from the 1950s or the Bhangra tracks released last week, Radio XL has a programme that provides it and caters for that audience!

Radio XL serves the whole Asian community through offering general programmes in English and Hindustani, as well as more specific programmes in Hindi, Urdu, Punjabi, Gujurati, Mirpuri and numerous other languages.

Radio XL has special programming to cater for each of the key religions within the Asian community, and makes it a priority to produce special programmes for the key festivals. Just to name a few, this includes Christmas, Easter, Vaisakhi, Ramadan and Diwali.

Our Services

Radio XL has its own in house production facility for producing commercials and jingles. A specialist team of multilingual professionals can present your message in various different languages and styles to reach your target audience. Our sales team can help you to make sure that your specific target audience is reached, to create a campaign that is suited to your needs and to ensure that it is the most effective it can be.


Sponsorship plays an important role in radio advertising. It strengthens your message because you are associated with a successful presenter or programme. Radio XL offers you many opportunities such as

  1. Road Travel News
  2. Weather News
  3. Market News
  4. Fashion Features
  5. Advice Programmes
  6. Cooking Tips

 To find out more, call Radio XL on 0121 753 53 53

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